This is more like a code of conduct to keep everything working as intended:
1- Be polite. A thank you, a please or a simple hello fit perfectly.
2- Be respectful. Sometimes over the internet getting jokes is hard and it can lead to misunderstandings that tend to escalate quickly so better be safe than sorry.
3- Be honest. Even when your not doing guild group content you will be under our banner and we expect you to uphold this banner in a way people can look up to your attitudes.
4- Be mature. Nobody likes an arrogant prick, achievements do not matter when it comes to social skills.
In the event of a member failing to promote any of the above he can get a verbal warning, a demotion or lastly a kick from the guild.